Monday, August 08, 2005

The swindlers (part 2)

Thirty years ago Malcolm McLaren and Vivienne Westwood gave us the cheekiest example of product placement in history.

They invented a rock band and dressed them up in Viv’s weird threads from her aptly named shop, Sex.

The band was called (…drum-roll please...) “The Sex Pistols”.

<>Apparently neither Malcolm nor Viv thought their band of hopelessly kak musicians would really take off. They figured on a month or two of media attention or maybe a cool story to dine out on. To everyone’s surprise the said “Pistols” could lay a mean ska bass-line and combine it with admirable anarchy. All between pulling zap-signs at the Royal Family and ‘redecorating’ hotel rooms.

Fast forward to 2005 and enter Burger King. The fast-food conglomerate has invented a rock band… who dress up as fast food. Chickens, to be exact. (Something tells me chicken strips/nuggets are being re-launched…).

The site is http://www.coqroq.com/

<>Needless to say, the music is really bad (unless you actually liked Meatloaf and think WWE costumes are flattering to one's figure). But the site rocks. <>

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