Now this is how it's done..

http://www.worldchill.com is yet another shining example of why the web is a Communication Tool first, Information Source second.

This could've easily have just turned into another Coca Cola brochure. You know, the usual "win a holiday in Hawaii and a year's supply of Coke." Instead, the site asks every person on this planet to do simple little exercise: input their mood.

Then it works out country averages. Continent averages. Even the friggin planet average. It goes on to make tongue-firmly-in-cheek global mood forecasts: "we're seeing a nice chilled front moving through Carolina today; can't say the same for Baghdad, where the climate is definately buggin'..".

How novel: a brand that uses the Internet's true power. To connect all homosapiens.

What pisses me off is that Coke has made me realise we've all lost the point for the last 15 years or so (bloggers, chat room-holics, IM acrobats and denizens of forum-land, excluded).

Somehow, we all started thinking the Internet was all about convenience + information. A search engine. A news portal. And a gazillion glorified brochures.

When all along it was the biggest conversation on the planet.